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Athletics staff adds Scarlett as Marketing and Promotions Coordinator
COOKEVILLE, Tenn. -- Casey Scarlett, a native of Crossville who
recently received her degree from Tennessee Tech, has joined the
Athletics staff at her alma mater where she will serve as Marketing
and Promotions Coordinator in the department's Corporate Sales and
Marketing office.
Scarlett, 21, graduated with a bachelor's of science degree in Business Administration with an emphasis in Marketing. She will begin work this fall toward a master's degree in sports marketing.
Among the duties in her new position, Scarlett will organize the official football tailgating events, promote athletic events on campus and throughout the community, assist in coordinating season ticket sales efforts, and manage promotional efforts at all men’s and women’s home basketball games.
While at the university, she was a College of Business
Ambassador and served as the Marketing Club president, an official
campus organization that she helped revive after several dormant
years.
During her six semesters at Tech, she also completed four
internships. Her first internship was with Unifirst a uniform
company where she assisted in new account acquisition and developed
an organization system to streamline the initial contact process
and increase efficiency. She also interned with Roland Advertising
where she did billboard sales and ad design.
The other two internships were through the College of Business.
The first came with the Student to Career Program in the Student
Success Center, where she planned three annual events for the
university and community, assisted in resume and job preparation
techniques for students and maintained the Student to Career
website. The final internship was with the Business Media Center
where she worked with Power of Putnam, a local coalition that works
together to develop strategies to reduce substance abuse in the
Upper Cumberland. She renovated the organization's website, created
short informational videos, unified their social media platforms
and regulated the email system.
Outside of the university, she serves on the fundraising and building committee for the Habitat for Humanity WomenBuild Program and also works with the Putnam County Chamber of Commerce to promote the area and volunteers at community events. She has been a Habitat volunteer for the past three years.
With the Chamber, she has helped develop a line of Cookeville
merchandise to supply products for sale that promote Cookeville and
the surrounding areas in the Highlands Visitor Center. She
has helped bring in new products ranging from drink-ware to
clothing to postcards.
A 2010 graduate of Stone Memorial High School in Crossville, she
was a four-year starter for the Lady Panther softball team. She is
the daughter of Darwin and Vicky Scarlett of Crossville. Her
brother, Eric, recently graduated from Tech.
